Outback Roots. Global Frequency.

Sqtch Industries is an independent Australian multimedia house blending music, fashion, film, internet culture and underground storytelling into one connected universe.

Built from Far North Queensland by a small family-led creative team, Sqtch operates as the home of projects including Living Dxxd, Datmofo Mac, Dxxd Snow (Snow), LuNa C and future artist collaborations.

Part underground label, part creative studio and part streetwear ecosystem, Sqtch exists as a modern independent platform focused on emotionally driven art, cinematic world building and raw self-expression.

The brand combines dark atmospheric visuals, alternative hip-hop, streetwear, documentary-inspired storytelling and modern digital creative tools to create what fans describe as a “signal” more than a traditional brand. While some projects incorporate AI-assisted production and experimental workflows, the foundation of Sqtch remains rooted in human ideas, real experiences and independent creativity.

At the centre of the ecosystem is Living Dxxd, an Australian alternative hip-hop duo formed by Datmofo Mac and Dxxd Snow. Known for emotionally charged songwriting, haunting melodies, atmospheric production and cult-style visuals, the duo has built a growing international audience through independently released music exploring themes of isolation, survival, mental health, trauma, love, addiction and life on the “wrong side of paradise.”

Operating from “The Cave” the team’s FNQ-based creative studio and symbolic origin point Sqtch merges independent music culture with visual storytelling, internet-era creativity and underground fashion aesthetics to create a connected multimedia world spanning streaming platforms, merchandise, visuals, social media and physical products.

Rather than functioning solely as a clothing label or music act, Sqtch Industries acts as an evolving creative universe where artists, visuals, fashion and stories coexist under one identity.

Sqtch Industries is actively building connections with independent artists, musicians, photographers, designers, skaters, filmmakers and underground creatives across Far North Queensland and beyond. The goal is to create a collaborative creative ecosystem where music, visuals, fashion and culture intersect under one evolving signal. Artists and creators interested in collaborations, content, visuals, merchandise, performances or creative partnerships are encouraged to reach out.

Sqtch Industries exists at the intersection of:

• Music
• Streetwear
• Independent Media
• Internet Culture
• Underground Art
• Horror & Gothic Aesthetics
• Youth Identity
• Cinematic Storytelling
• Experimental Digital Creativity

With listeners and supporters spanning Australia, the United States, Germany, France and beyond, Sqtch Industries represents a new generation of independent regional Australian creators building global audiences without traditional industry systems.

This isn’t just content. It’s a world people step into.

Media / Collaborations / Business

info@sqtchindustries.com
sqtchindustries.com